January 2010
18 posts
The science of casual connections →
bobulate:
Our casual acquaintances might matter more than we think:
The people we take for granted like our car mechanic, the bakery clerk and the fellow dog-walkers at the park, are actually more important people in our lives than we may imagine. Their presence provides meaning, comfort and social connection and exposes us to new and interesting perspectives. When we get sick or lonely, they...
“Publicity is most certainly now the norm, and for the first time in history...”
– sam lessin: modest proposals - a log on information, privacy vs. publicity, communication, change, people (via datdatdat)
Are Social Networks Messing with Your Head?... →
psychotherapy:
Facebook, MySpace, Twitter and their cousins have evolved from college fad to global ubiquity in seven short years. Whether they are good for our mental health is another matter.
“Come up with damn good work that has thick value. Do something compelling....”
– Frank Chimero has a blog.: Common Answers for Common Questions
“Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and...”
– Stock and flow « Snarkmarket
Robin at Snarkmarket hits this out of the park. Way to articulate an idea I’ve been grasping at how to describe, mister.
I get a lot of questions from creatives just beginning (or about to begin) in their respective fields about how to get started promoting...
Spreadability Is No Accident: Pants On The Ground →
mikearauz:
We’ve trained ourselves to recognize videos, images, and messages that will be most appropriate for spreading, repeating, and remixing. The concepts of “viral” and “memes,” i.e. things that spread on…
“With or without this embedding problem, we’ll never get 50 zillion views on a...”
– Open Letter From OK Go
Awesome, awesome post by Damian of OK Go. I bought their album immediately after reading this.
(via kevintwohy) (via artistspaid)
How do I get social media to work for me is not the point. What have you got to say?
Social Media Marketing; meten is... →
Met Social Media en Social Media Marketing is het voor een marketeer érg belangrijk geworden om te weten wat er over ‘zijn’ merk gezegd wordt. Bovendien wil je weten wat het Return on Investment is op je investering. Om het ROI inzichtelijk te maken én om te voorkomen dat monitoring een dagtaak wordt kan een moderne ‘word-of-mouth’ marketeer niet meer zonder Monitoring Tools.
“Jan van Veen is manager Internal Communications bij Océ Technologies b.v. Hij...”
– Dinsdag 26 januari: Meet & Tweet over sociale media en interne communicatie Discussion: Dutch Media Intelligence | LinkedIn
obsessivecompulsive:
Adam Brown, Head of Social Media at Coca-Cola discusses their new social media guidelines. It’s worth noting that a global company like Coca-Cola can distill guidelines into three pages. The entire document is available here: http://bit.ly/62LhLA.
Coca-Cola’s 10 “Principles for Online Spokespeople”:
1. Be Certified in the Social Media Certification Program. 2. Follow our...
“Life online is not solitary. It’s social. When I tag and bookmark a Website, a...”
– Attention is the fundamental literacy (Howard Rheingold - EDGE) (via rachelmercer)
“Looking for a new way to generate buzz for the brand, Unilever created an...”
– That sentence followed this sentence, “Consider Unilever. Its new-media initiative for I Can’t Believe It’s Not Butter! features Spraychel—the brand’s animated mascot—and her adventures in the fridge.” We’re really talking about an animated butter alternative mascot and using the words “innovative”...
Social media: de hype voorbij? →
In de strategische discussie zou de vraag, op welk platform en op hoeveel fora een merk of onderneming actief is, namelijk van ondergeschikt belang moeten zijn als het gaat om de effectiviteit van de communicatie met het publiek. Een sterke campagne en een open identiteit kan de adverteerders namelijk ook in staat stellen met het publiek te communiceren. Daar zijn niet alleen de communities en...
Self-Proclaimed Social Media Gurus on Twitter... →
nostrich:
In which I take the uncharacteristic position of defending 15,740 idiots with stupid job titles.
In May 09 when we first used Tweepsearch to count of the Twitter bios of self-proclaimed social media gurus, experts, superstars and ninjas there were 4,487. A mere seven months later, we were shocked to see that there are now nearly 16.000. They are multiplying like rabbits.
There...
“It’s Like This · Being absent from the Internet is not an option. Trying to...”
– ongoing · After Branding
