on the demise of Myspace
We found that regardless of how much we improved the product or the marketing message consumers’ memories about the brand were too strong to allow them to view Myspace with fresh eyes and an open mind,” he added. “We could not escape their images of animated GIFs… I don’t think a large consumer campaign would have significantly changed the outcome for Myspace,” he said. “In the end, I believe Myspace would have had a better chance for success if we had relaunched it as an entirely new brand.
The former chief executive of Myspace on the demise of the once-dominant social network. Read more here.
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josfox reblogged this from guardian and added:
site should have acted following an August acquisition for $35 million.
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songbytoad reblogged this from guardian and added:
Some fatalistic, but probably accurate chat...MySpace as a brand.
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