so(cial)co(nsumer)centric
Project A will eventually cost about a million dollars and produce value of around $1.1 million. Project B will eventually cost about a million dollars and produce value of more than $50 million. What’s immediately apparent is that control is really important for Project A but almost not at all important for Project B. This leads us to the odd conclusion that strict control is something that matters a lot on relatively useless projects and much less on useful projects. It suggests that the more you focus on control, the more likely you’re working on a project that’s striving to deliver something of relatively minor value.
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